American Eagle on DoorDash

The scope

Launch American Eagle clothing on DoorDash Marketplace. Customers could shop American Eagle through DoorDash, adding a new channel beyond AEO.com.

The integration work

This was a marketplace launch alongside the same-day delivery program on AEO.com. The work brought American Eagle into DoorDash’s shopping experience through the integration my fulfillment team launched.

What I led

I managed the Fulfillment & Engagement team that launched the DoorDash Marketplace integration. It was one of four key teams I managed at American Eagle, alongside two Global Inventory & Sourcing teams and On-Demand Printing.

My responsibilities across that portfolio included the roadmap, planning, prioritization and functional specifications, with cross-functional delivery from ideation through operationalization.

What shipped

American Eagle’s DoorDash Marketplace integration launched, making its clothing available in the DoorDash shopping experience.