American Eagle on TikTok Shop

The scope

Bring American Eagle clothing to TikTok Shop. The launch added a social commerce channel to the brand’s customer experience.

A new shopping channel

The TikTok Shop integration was another marketplace launch delivered by my fulfillment team at American Eagle, alongside DoorDash Marketplace. Each launch put the brand’s clothing into a new shopping experience.

What I led

I managed the Fulfillment & Engagement team that launched the TikTok Shop integration. My wider American Eagle remit covered four key teams and 50+ people across development, QE, performance and support.

Across that portfolio, I brought structure to complex programs through roadmaps, planning, prioritization and functional specifications, working with developers, architects, QA, data analysts and product managers.

What shipped

American Eagle’s TikTok Shop integration launched, putting its clothing in TikTok’s shopping experience.